John Stanley Workshop FMNZ Milestone 2


Hawkes Bay 26 Th November 2008

The room was a buzz with market representatives from the Sunny Hawkes Bay region and there was a real sense of “what can we do to make our market better” by the time lunch was called.  With so much experience in the room it was clear that the East Coast of the North Island had thriving and bustling markets in there home towns and the question on everybody’s lips was “ what is your lipstick” – what brings people to your market ? and how do we continue to deliver the Farmers’ Market message to all as we head into the year 2009.  Relooking at what we are doing and this is the way we do business around here featured high on the lists of things to do as the afternoon progressed and there was a real positive feel to the workshop that left all attendees armed with new and cost effective marketing tools to take back to there farmers’ markets.

 

Three things that we need to do over the next five years to secure FM’s in the Hawkes Bay region

  Hawkes Bay Farmers’ Market - Strategy and rules, positive and affective team effort, survey our stallholders database for growth and development individual

Gisborne Farmers’ Market – Reinvent themselves, locality, farmers markets bus

Hawkes bay Farmers’ Market – Kids fun thing to do, growers to have a photo library of products, road gallery, monthly cookbook

Hawkes bay Farmers’ Market - strategic not by accident – use delights strategy, signage, implement of king

Commitment to communicate a clear business strategy, environment and wellbeing, thinking outside the square

Feilding Farmers’ Market - Image and perception of arrival at market, having a strategy plan, passion, stallholder and customer surveys, permission marketing, council work with

Wairapa Farmers’ Market – encourage people to create there own culture, plan and create the journey

Family business – seven steps of changes, family pride of product, loyalty strategy, tell our story stronger

DAVID WILSON - BUILDING AN ENTERPRISING COMMUNITY THROUGH FARMERS MARKETS – UNLIMITED POTENTIAL FOR EVERY TOWN



David Wilson Key Messages

In times of change it is the learners who inherit the future. “

 

“Every single person has capacities, abilities and gifts”

 

“The Purpose of a business is to find and keep customers”

 

“Find out what your customers want and give it to them”

Success starts with healthy Communities….. places where the capacities of all residents are identified valued and harnessed and this was the key message from David Wilson for all Workshop attendees. 

WHAT IS SPECIAL ABOUT OUR COMMUNITY AND MARKET LIFE THAT CANNOT BE LOST?

WHAT DO WE NEED TO GET RID OF FROM OUR COMMUNITY MARKET?

WHAT NEEDS MODIFYING OR REORGANISING IN TERM OF OUR COMMUNITY AND MARKET LIFE?

These questions were all raised and answered with enthusiasm  as the room worked together to strategise what needs to happen in the future for Farmer's Markets.     We all discovered that   Great communities don’t just happen! – They are created, nurtured and sustained by caring, connected and involved residents



FMNZ Vision

Vision         Our vision is to… develop a national network of around 50 authentic Farmers Markets, drawn together by a shared passion for and commitment to fresh, locally produced, authentic food direct to consumers.                       

For FMNZ specifically, this means: 

·         Working towards certification - showing each market does indeed meet the definition and standards of a “Farmers Market”. 

·         Being a source for member Markets looking for quality help, information, resources, advice etc. 

·         FMNZ being established on a professional footing – with a paid coordinator (in time), and paid contractors delivering specific project outcomes. 

·         FMNZ taking on the overall role of PR and marketing the “Farmers Market movement” – but this does not in any way negate the local efforts to promote a specific market. 

·                                             FMNZ taking on national responsibilities around internal communication (across the network), liaising with Economic development Agencies, funding sources and national organisations with like interests.       

The Aims of FMNZ

The aims of the Farmers' Market New Zealand Association are

  • To facilitate the formation of a network of authentic Farmers’ Markets throughout New Zealand
  • To clearly define the concept of an authentic Farmers’ Market and facilitate the development of this model in the cities and provinces of New Zealand.
  • To support the viable and self-sufficient operation of existing and future Farmers’ Markets by sharing information and providing appropriate resources.
  • To protect the brand “Farmers’ Market”, clearly distinguishing the concept of a Farmers’ Market from other markets, both retail and wholesale
  • To advocate on behalf of members at a national level.

The Executive of FMNZ (comprises of seven farmers market representatives)  is interested in your comments, and ask those with feedback to have it with us no later than 15th June by e-mail to members@farmersmarket.org.nz