Taste Farmers’ Market Awards 2011

MEDIA RELEASE                                                                             MARCH 2011



Taste Farmers' Market Awards 2011


In a time of debate over high-fructose corn syrup, high salt, high fat, food miles, pesticides, insecticides, herbicides and genetic engineering, it's good to know that some things stay the way they should – fresh, natural and local.


The first-ever Taste Farmers' Market Awards 2011 are out to unearth the finest, freshest, most authentic food that is value for money.


Community members are encouraged to vote for their local farmers' market in the 2011 Awards by visiting www.tastefarmersmarkets.org.nz. A trip for two to Singapore is up for grabs for one lucky voter to explore Singapore's farmers' market and join in traditional cooking classes.


"Everyone loves the taste of fresh produce, particularly when it has been grown close to home.  Farmers' markets are all about celebrating seasonal, local produce that enliven our senses, and our cooking," says Chris Fortune, Chairman of the Farmers' Market New Zealand Association.


"With the price of food on the rise, farmers' markets and their affordability are growing in popularity. There has been a real shift in the attitude of consumers - New Zealanders want to know what is in their food, and how it's grown," he says.


The Taste Farmers' Markets Awards 2011 will put the spotlight on the very best markets from around the country and encourage the idea of communities supporting their local producers.

Categories at the Taste Farmers' Markets Awards 2011 include:

  • Farmers' Market of the Year Award 2011 (as voted by consumers)
  • Regional Farmers' Market Area of New Zealand
  • Tastiest Food Producer from the Dairy
  • Tastiest Food Producer from the Paddock
  • Freshest Producer from the Sea
  • Best Food Producer from the Kitchen Bench
  • Supreme Farmers' Market Photo or Video
  • Farmers' Market Manager of the Year (as voted by stallholders)
  • Golden Hoe Award – Best Speaker or Presentation on Farmers' Markets
  • Hungriest Media Localvore


There are around 50 farmers' markets from all corners of New Zealand who have registered, so make sure you vote for your favourite farmers' market by visiting www.tastefarmersmarkets.org.nz and go in the draw to win a trip to Singapore.



Prepared on behalf of Taste Farmers' Markets Awards 2011 by the pr shop. For further information please contact Alysha Dingle on 09 368 1074, or email alysha@theprshop.co.nz

Have you voted for your favorite Farmers' Market in NZ ?

Chris Fortune